The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Facebook Inc on Thursday appointed Marne Levine, vice president of global partnerships, as the social media giant’s first chief business officer.
Fifty-year-old Levine said she will oversee Facebook’s advertising business and global partnerships, in a post. She will report to Chief Operating Officer Sheryl Sandberg.
In Levine’s over a decade-long stint at the company, she has served in various executive positions including chief operating officer of Instagram.
Facebook’s Chief Revenue Officer David Fischer, who oversaw the advertising business and managed sales and marketing teams worldwide, said earlier this year he will leave the company towards the end of 2021.
By Chavi Mehta
At The Business of Fashion’s Professional Summit in New York last week, Sona Abaryan, partner and global retail and luxury sector lead at tech-enabled data science firm Ekimetrics, shared how businesses can more effectively leverage AI-driven insights on consumer behaviour to achieve a customer-centric strategic approach.
From customer loyalty types to its pillars of personalisation, SAP Emarsys customer engagement provides more than 1,500 companies with personalised marketing campaigns via AI-powered analytics, including Puma, Aldo and Reformation. BoF learns more.
Before fashion businesses can put artificial intelligence to work or target the right shoppers online, they need good data and a deep understanding of who their customers are and what they want. This case study offers a guide for brands that want to truly know their customer, allowing them to make smarter decisions that serve shoppers and drive results.
The US House of Representatives approved a bill that could ultimately lead to a ban of the app, but its path forward remains far from certain.