The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The online payments provider said it will buy Ecwid, an e-commerce platform for small businesses, for about $500 million, and digital wholesale platform Nuorder for about $425 million.
Lightspeed, which specialises in point of sale and financial services for merchants, said it plans to integrate Ecwid and Nuorder’s services to broaden its offering for customers. Ecwid allows small enterprises to set up and market their businesses online, while Nuorder connects fashion brands with prospective buyers as a digital alternative to traditional showrooms and B2B events such as trade shows.
Both deals are expected to close during the quarter ended September 30 this year, but are not contingent on each other.
This move from Lightspeed comes amid a sustained e-commerce boom driven by the pandemic, as well as an uptick in interest in digital platforms such as Nuorder, which earlier this year closed a $45 million funding round and added Net-a-Porter founder Natalie Massenet to its board. Nuorder generated revenues of over $20 million for the 12 months ended March 31, a 30 percent year-on-year growth, and facilitated over $11.5 billion in orders between some 3,000 brands and 100,000 retailers. Ecwid, which has similar revenue figures, has a reach of 130,000 customers in over 100 countries.
Before fashion businesses can put artificial intelligence to work or target the right shoppers online, they need good data and a deep understanding of who their customers are and what they want. This case study offers a guide for brands that want to truly know their customer, allowing them to make smarter decisions that serve shoppers and drive results.
The US House of Representatives approved a bill that could ultimately lead to a ban of the app, but its path forward remains far from certain.
Global Livestream – Friday, March 22, 2024
They’re influencing what consumers see, like, buy and wear, and not always for the best.