The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The American heritage brand will launch a 50-piece digital clothing collection available to purchase in social networking app Zepeto, which allows users to build personalised 3D avatars and and interact in virtual spaces.
The partnership will also include a virtual world, featuring New York locations such as Central Park, Ralph’s Coffee Shop, and Ralph Lauren’s Madison Avenue flagship store. K-pop band TOMORROW X TOGETHER will host a live event at the virtual store in September.
The tie-up with Zepeto is Ralph Lauren’s latest foray into immersive digital products. The company has pursued a number of virtual projects in the last year in a bid to tap a younger generation of consumers. It worked with Snapchat Inc. to create a collection of Bitmoji avatar outfits in August 2020 and augmented reality experiences in November. In June this year it became the exclusive outfitter of G2 Esports.
The Opportunity in Digital Fashion and Avatars Report — BoF Insights
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BoF Insights’ guide to digital assets in fashion, which examines the rise of the metaverse and underlying technological, social and consumer shifts, plus includes a playbook for how to seize the opportunity. To explore the full report click here.
The Opportunity in Digital Fashion and Avatars is the in-depth report published by BoF Insights, a new data and analysis think tank from The Business of Fashion arming business leaders with proprietary and data-driven research to navigate the fast-changing global fashion industry.
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The Metaverse Will Radically Change Retail
The coming of a collective, persistent, virtual reality will fundamentally transform how we live and shop, writes retail guru Doug Stephens.
The algorithms TikTok relies on for its operations are deemed core to ByteDance overall operations, which would make a sale of the app with algorithms highly unlikely.
The app, owned by TikTok parent company ByteDance, has been promising to help emerging US labels get started selling in China at the same time that TikTok stares down a ban by the US for its ties to China.
Zero10 offers digital solutions through AR mirrors, leveraged in-store and in window displays, to brands like Tommy Hilfiger and Coach. Co-founder and CEO George Yashin discusses the latest advancements in AR and how fashion companies can leverage the technology to boost consumer experiences via retail touchpoints and brand experiences.
Four years ago, when the Trump administration threatened to ban TikTok in the US, its Chinese parent company ByteDance Ltd. worked out a preliminary deal to sell the short video app’s business. Not this time.