default-output-block.skip-main
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

Snapchat Acquires Tech Startup Fit Analytics

Snapchat app homepage.
Snapchat. Shutterstock. (Shutterstock)

The social media platform acquired the fit tech startup, it announced Wednesday, in an attempt to further move into the fashion and e-commerce space. The terms of the deal were not disclosed.

Berlin-based Fit Analytics uses data to help shoppers find the right sizes for apparel and footwear, in addition to other personalisation tools aimed at boosting sales.

Fit Analytics’ technology team will report to Snapchat vice president of engineering Nima Khajehnouri. Fit Analytics confirmed in a statement that they will work on helping Snapchat build its own shopping platform while operating its own business separately. The startup has already worked with a large number of retailers including Asos, Calvin Klein and Patagonia.

”By leveraging Snap’s scale and capabilities, we will not only continue to service our existing clients, but also deepen our relationships and offerings with our brand partners and retailers,” Fit Analytics’ chief executive and co-founder Sebastian Schulze wrote in a blog post announcing the deal.

In This Article

© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Technology
How is technology disrupting and creating new opportunity?

The social-media giant is making it easier for users to find inspirational images of people with similar hair, skin and body types as them, helping it attract Gen-Z consumers who are using shopping features on the platform at a higher rate than any other group.




view more

Subscribe to the BoF Daily Digest

The essential daily round-up of fashion news, analysis, and breaking news alerts.

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
BoF Professional Summit - New Frontiers: AI, Digital Culture and Virtual Worlds - March 22, 2024
© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.
BoF Professional Summit - New Frontiers: AI, Digital Culture and Virtual Worlds - March 22, 2024