The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The social media platform acquired the fit tech startup, it announced Wednesday, in an attempt to further move into the fashion and e-commerce space. The terms of the deal were not disclosed.
Berlin-based Fit Analytics uses data to help shoppers find the right sizes for apparel and footwear, in addition to other personalisation tools aimed at boosting sales.
Fit Analytics’ technology team will report to Snapchat vice president of engineering Nima Khajehnouri. Fit Analytics confirmed in a statement that they will work on helping Snapchat build its own shopping platform while operating its own business separately. The startup has already worked with a large number of retailers including Asos, Calvin Klein and Patagonia.
”By leveraging Snap’s scale and capabilities, we will not only continue to service our existing clients, but also deepen our relationships and offerings with our brand partners and retailers,” Fit Analytics’ chief executive and co-founder Sebastian Schulze wrote in a blog post announcing the deal.
Zero10 offers digital solutions through AR mirrors, leveraged in-store and in window displays, to brands like Tommy Hilfiger and Coach. Co-founder and CEO George Yashin discusses the latest advancements in AR and how fashion companies can leverage the technology to boost consumer experiences via retail touchpoints and brand experiences.
Four years ago, when the Trump administration threatened to ban TikTok in the US, its Chinese parent company ByteDance Ltd. worked out a preliminary deal to sell the short video app’s business. Not this time.
Brands are using them for design tasks, in their marketing, on their e-commerce sites and in augmented-reality experiences such as virtual try-on, with more applications still emerging.
Brands including LVMH’s Fred, TAG Heuer and Prada, whose lab-grown diamond supplier Snow speaks for the first time, have all unveiled products with man-made stones as they look to technology for new creative possibilities.