The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
BERLIN, Germany — Fashion e-tailer Zalando SE said on Friday it had bought a body scanning company to help solve the biggest question for people buying clothes online: How do I know if they will fit?
Zalando has acquired Fision, a Zurich-based software company whose body-scanning app includes a virtual dressing room to help buyers easily judge whether a garment will be the right size for them.
The deal, whose terms were not disclosed, should help reduce the amount of clothes sent to buyers that are the wrong size, and in turn mean fewer outfits get sent back.
“Customers will get size advice earlier in their relationship with Zalando," said Stacia Carr, Zalando’s Director of Engineering - Size and Fit.
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"At the same time, we can create a feedback loop between brands and consumers designed to drive customer loyalty and in the long run reduce waste.”
By Douglas Busvine; editor: Mark Potter.
The algorithms TikTok relies on for its operations are deemed core to ByteDance overall operations, which would make a sale of the app with algorithms highly unlikely.
The app, owned by TikTok parent company ByteDance, has been promising to help emerging US labels get started selling in China at the same time that TikTok stares down a ban by the US for its ties to China.
Zero10 offers digital solutions through AR mirrors, leveraged in-store and in window displays, to brands like Tommy Hilfiger and Coach. Co-founder and CEO George Yashin discusses the latest advancements in AR and how fashion companies can leverage the technology to boost consumer experiences via retail touchpoints and brand experiences.
Four years ago, when the Trump administration threatened to ban TikTok in the US, its Chinese parent company ByteDance Ltd. worked out a preliminary deal to sell the short video app’s business. Not this time.