default-output-block.skip-main
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

Kerby Jean-Raymond Departs From Reebok

Founder and creative director of Pyer Moss, Kerby Jean-Raymond.
Founder and creative director of Pyer Moss, Kerby Jean-Raymond. (Shutterstock)

The Pyer Moss designer will leave his position as global creative director on Mar. 1.

Jean-Raymond began working with Reebok in 2017, first creating a capsule collection for apparel and shoes. In 2019, Reebok brought him on to lead a new creative division within the group, Reebok Studies, where he brought in celebrities and designers to work on special projects. The group hired him in 2020 to lead its creative direction. He will release his final collection for Reebok later in March.

Jean-Raymond joined Reebok while it was still under the ownership of Adidas. Reebok was sold to Authentic Brands Group in August 2021 and has been going through restructuring. as it works on a new brand identity.

Last month, the ABG-led Reebok laid off about 150 employees, according to reports from The Boston Globe.

Learn more:

Will the ABG Playbook Work at Reebok?

Adidas is selling the sneaker brand for about $2.5 billion, after finding success in recent years by mining the archive and partnering with celebrities and designers. The deal also reunites the brand with Shaquille O’Neal, the face of Reebok during its glory days.

In This Article

© 2022 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Topics


Supercharged chatbots, hyper-personalised marketing copy and new ways for shoppers to discover fashion online are just a few of the dream applications for ChatGPT and similar AI models.



view more

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
How to Build a Profitable DTC Brand
© 2023 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions and Privacy policy.
How to Build a Profitable DTC Brand