The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
This financing round was led by prominent venture investor John Doerr, whose firm Kleiner Perkins has funded the likes of Rent the Runway and The Wing.
Tradesy, a peer-to-peer luxury resale marketplace, was founded in 2012 by Tracy DiNunzio, who serves as chief executive. The company’s new funding, announced Thursday, Sept. 16, will go toward category expansion, including a foray into menswear, as well as new technology that makes product search and discovery easier for the consumer.
Alongside the new funding round, Tradesy announced two new hires: VC veteran Amy Gershkoff Bolles as chief operating officer and former SoftBank advisor Jeffrey Housenbold as board chairman.
Learn more:
The Future of Fashion Resale Report — BoF Insights
BoF’s definitive guide to fashion resale, covering the evolution of the market, its growth and upside, consumer behaviours and recommendations for crafting a data-driven resale strategy.
Vying for attention from increasingly sophisticated consumers impacted by the downturn, fashion brands and retailers need to deliver exceptional in-store experiences. To discover how store interior design is innovating to increase sales and community engagement, BoF sits down with Invisible Collection co-founder Isabelle Dubern-Mallevays.
Nike and On are dominating the sneaker category today thanks to their focus on performance-driven products and discipline in their direct channels.
For 15 years, the canvas sneaker giant rode a wave of teen demand for its classic styles, only to find itself on the outs when customers moved on to more innovative footwear. Will its new products drive growth again?
BoF sits down with Lorenzo Cotti, CEO and founder of Integra Fragrances, to discover how olfactory strategies can increase brand equity and drive sales revenue while responding to growing consumer concern over air-quality.