The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
As part of its Ssense Kids initiative, the e-commerce platform will stock gender-neutral clothing, accessories and footwear for children with sizes ranging from 0-3 months to 14 years old.
Ssense Kids will stock 15 brands starting May 5, including exclusive capsule collections designed by 1017 ALYX 9SM, Collina Strada and Doublet. Ssense aims to add over 80 brands to its childrenswear selection in the coming months, including Balenciaga, Gucci, Off- White, Rick Owens and Stella McCartney as well as Bobo Choses, Mini Rodini and The Animals Observatory.
The second release of Ssense Kids will be available on May 12 alongside a campaign video starring creatives like teen drag queen Desmond is Amazing.
The rental platform saw its stock soar last week after predicting it would hit a key profitability metric this year. A new marketing push and more robust inventory are the key to unlocking elusive growth, CEO Jenn Hyman tells BoF.
Nordstrom, Tod’s and L’Occitane are all pushing for privatisation. Ultimately, their fate will not be determined by whether they are under the scrutiny of public investors.
The company is in talks with potential investors after filing for insolvency in Europe and closing its US stores. Insiders say efforts to restore the brand to its 1980s heyday clashed with its owners’ desire to quickly juice sales in order to attract a buyer.
The humble trainer, once the reserve of football fans, Britpop kids and the odd skateboarder, has become as ubiquitous as battered Converse All Stars in the 00s indie sleaze years.