Op-Ed | The Key Element Most Brands Miss About Genderless Fashion
Labels from Gucci to Altuzarra to Calvin Klein appear eager to sell to nonbinary consumers. But while brands often get the language around gender right, they need to give the same care to the clothes themselves, particularly how they fit, argues José Criales-Unzueta.
To discover how SMEs are successfully cutting through the noise to connecting with consumers in an increasingly crowded digital landscape, BoF interviews Christian Juuls Nielsen, the founder of Aknvas, Batsheva Hay of Batsheva and Arianne Elmy, founder of her eponymous brand.
A new study from Trove and Worldly found that if luxury and outdoor apparel brands can grow their resale offering to account for a quarter of total revenue, then they can substantially reduce carbon emissions. Fast fashion, not so much.