Anta

This week’s global markets round-up of fashion business news also features H&M’s new partner for Brazil, Chinese sportswear giant Anta and Indian sneaker start-up Flatheads.

The country's streetwear market is heating up, attracting both global consumers and major brand collaborations.

Experts warn global brands to tread carefully as they experiment with new ‘guochao’ strategies amid growing nationalism and local competition in China.

Sponsors, from luxury jeweller Tiffany & Co. to local sportswear giant Anta, have seen major spikes in searches for products worn by superstar skier at the Beijing Winter Olympics.

In sportswear, only Nike and Adidas have a higher market cap than Chinese giant Anta. Having surpassed other international rivals in China, the ambitious group now aims to go global.