Partner content by Axel Arigato

Since launching in 2014 by Max Svardh and Albin Johansson, the brand has been expanding its product offering which started with sneakers to include ready-to-wear collections for men, women and kids as well as lifestyle accessories. The brand initially bypassed seasonal collections and traditional sales channels but as momentum grew, both these avenues were explored through robust collections and selected global retail partners. Yet, engaging with the community directly and democratizing the luxury fashion market delivering an exceptional price/value proposition remained a focus.

Axel Arigato is a socially-driven brand with the goal to bring people together through the power of positivity, community and memorable experiences. Innovation is a focal point for the brand as they always aim to try new things to engage with the audience and be at the forefront of the conversation.

Axel Arigato offer an inspiring, fast-paced and energetic workplace that encourages new ideas and creativity. The brand is always looking to expand the team with innovators, dreamers and doers from diverse backgrounds, who have the potential to grow with the company and bring new light to a small but increasingly broadening team.

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The Big Business of White SneakersThe Big Business of White Sneakers

Despite a highly saturated market, startup labels are breaking through thanks to the enduring popularity of the minimalist trainer. So, how does a new brand sell such a simple shoe?

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