Beboe

Nobody knows what CBD does or how it will be regulated. That hasn’t stopped investors, entrepreneurs and retailers from putting big money behind one of the hottest wellness trends.

Founders must have a clear vision of their target customer, backed by a mix of intuition and data. Understanding who will buy a product forms the basis of nearly every business decision, from marketing strategy and pricing, to whether and where to open stores.

The high-end department store launched a range of pot-themed products this week in the latest sign that the drug is moving up the social ladder.

As support for federal legalisation of marijuana in the US grows, so too are efforts to transform cannabis — and the accessories associated with it — into a high-end product.