This week, everyone will be talking about LVMH’s latest results, the return of Coachella and an important US inflation gauge.
Brands must look for creative, cost-efficient and sensitive ways to communicate during this difficult time.
Tiny New York label Area was everywhere on social media at this year’s Coachella, alongside much bigger brands like Revolve. Here’s how they did it - without paying a cent.
This week, everyone will be talking about Gucci parent Kering's next move, fashion at Coachella and Allbirds entering China. Read our BoF Professional Cheat Sheet.
Music festivals like Coachella, which attract influential, social-media savvy audiences, can be powerful marketing platforms, but ‘festival fatigue’ is a real risk.