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Latest News & Analysis
Marketing
How Brands Make Community More Than a Buzzword
A growing number of beauty brands are including loyal customers in the product development process and offering ways for fans to directly benefit from their growth.
Retail
To Launch Or Not to Launch? For New Direct-to-Consumer Brands, That Is the Big Question.
As the coronavirus pandemic cripples businesses big and small, start-ups are faced with a dilemma. Does it make sense to launch a new product in a tough environment or wait — and rack up expenses?