As online advertising remains expensive and crowded, digital brands continue to invest in physical stores to drive customer growth. Warby Parker and Allbirds provide disparate case studies for how to navigate physical retail.
While job losses aren’t happening at the same pace as in Silicon Valley, retailers facing slowing demand and rising operating costs are starting to make cuts.
The digital-first basics brand known for “radical transparency” is betting a stronger stylistic point of view will help it boost performance.
After public scandal threatened its ethical image, CEO Michael Preysman believes the L Catterton-backed disruptor can still win on radical transparency even as competitors lay claim to the sustainable fashion space.
For every Reformation, there are a dozen Outdoor Voices. Most apparel companies will have better luck looking beyond Silicon Valley for funding.