From working on the shop floor at Louis Vuitton to holding executive roles at Tag Heuer, Cartier, Tesla and Farfetch, Jeffery Fowler shares his career advice on advancing through the ranks in luxury retail.
Fashion entrepreneurs need a new playbook to launch, scale and differentiate their companies, as regulations and rising costs mean performance marketing can no longer serve the critical role it once did for DTC brands. Finding the right positioning and capturing market share can mean going back to the brand-building basics, as BoF profiles of Gymshark, Hodinkee and Mejuri show.
Maximilian Davis, the buzzy British-West Indian designer will join Marco Gobbeti at the Italian luxury label; Farfetch’s Jeffery Fowler will join the watch company as it expands its e-commerce segment.
The executive handoff comes as the online destination for watch superfans looks to expand its e-commerce business, which has surpassed $100 million in annual sales.
Pricey watches like Rolex, Patek Philippe and Audemars Piguet are flying off the shelves while customers leave their cheaper counterparts behind.