Laird + Partners
Power Moves | Laird & Partners Hires CEO, Natalie Massenet Joins Farfetch
This week, Patrick Yee has succeeded Trey Laird as chief executive officer at Laird & Partners, and Natalie Massenet has joined Farfetch as non executive co-chairman.
Trey Laird, Master of the American Brand
The creative director and founder of Laird + Partners talks to BoF about crafting brand communications for a slew of major fashion clients, from Tom Ford to Gap.
Power Moves | Sotheby's CEO, Vedovotto at Kering, Refinery29's Fashion Director
BoF compiles the most important professional moves of the week.
Role Call | Jennifer O'Brien, Director of Strategic Planning
Jennifer O'Brien, director of strategic planning at branding agency Laird + Partners, says strategists working for luxury and lifestyle brands need to be bilingual in the languages of business and fashion, and that experience gleaned from other sectors can help to evolve the repetitive and formulaic communications strategies of many fashion and beauty brands.
Role Call | Jennifer O'Brien, Director of Strategic Planning
Jennifer O'Brien, director of strategic planning at branding agency Laird + Partners, says strategists working for luxury and lifestyle brands need to be bilingual in the languages of business and fashion, and that experience gleaned from other sectors can help to evolve the repetitive and formulaic communications strategies of many fashion and beauty brands.