LONDON, United Kingdom — BoF compiles the most important professional moves of the week.

Laird & Partners Hires CEO
Laird & Partners has appointed Patrick Yee as chief executive officer, succeeding Trey Laird, who founded the creative agency and will continue to serve as chief creative officer and chairman. Before joining Laird & Partners, Yee was executive vice president for marketing and strategy at Refinery29.

Natalie Massenet Joins Farfetch
Natalie Massenet is joining Farfetch. The Net-a-Porter founder will be taking the position of non executive co-chairman, effective immediately. In her new role, she will help Farfetch to develop its brand.

Céline Appoints CEO
Séverine Merle has been named as chief executive officer at Céline, effective April 1. Merle hails from Berluti, where she holds the position of executive vice president. She succeeds Marco Gobbetti, who left the company last year to take up the same position at Burberry.

CEO Exits Brioni
Gianluca Flore, chief executive of Brioni, has exited his post after a little over two years in the role. The move follows the departure of Brioni's creative director Justin O'Shea in October. Flore's successor will be announced in due course.

Highsnobiety Appoints Editorial Director
Jian Deleon has joined Highsnobiety as editorial director. Hailing from WGSN, where he served as senior menswear editor since March 2016, Deleon has gained editorial experience working as deputy style editor at Complex, and style writer at GQ.com.

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