The best stores don’t just serve as billboards or customer touchpoints —they’re a stable and lucrative revenue stream. As younger consumers have embraced in-store shopping despite their digital native instincts, the value of stores is undeniable. Running an effective store requires choosing the right location, understanding its sales potential and making sure it serves its local clientele.
Bottega Veneta recently pulled the plug on its social media accounts, but brands and marketing experts say it’s difficult, if not impossible, to replicate the reach of social platforms and search engines like Facebook and Google in other channels.
This week, Patagonia files claim against Trump for removing protection from federal lands, while Jecca launches as cosmetics for transgender people.
This week, why becoming an influencer is the new unpaid internship, and the blurring of gender boundaries in fashion.
A lack of clarity over the government’s approach to the Brexit negotiations is a key uncertainty for Lush.