M.Gemi

From once-a-year events to private access, retail experts and consumer psychologists share the best discounting strategies for getting customers to shop sales.

It's almost inevitable that brands will need to implement mark downs during this period of uncertainty. However, a creative and disciplined approach can help offload inventory while keeping customers engaged.

Founders must have a clear vision of their target customer, backed by a mix of intuition and data. Understanding who will buy a product forms the basis of nearly every business decision, from marketing strategy and pricing, to whether and where to open stores.

Traditional retailers are bringing internet-born, direct-to-consumer brands into their stores as a way to draw millennials, creating new models for wholesale partnerships in the process.

The disruptive direct-to-consumer brand, which sells Italian-made shoes, has raised a Series C round to fuel growth.