With travel expected to soon surpass pre-pandemic levels, The State of Fashion 2024 unpacks how brands and retailers are adapting to strategies to connect with vacation-focused consumers.
McKinsey & Company
Senior Partner, Frankfurt, Global Leader of the Apparel, Fashion & Luxury group
Senior Partner, London, Leader of the Apparel, Fashion & Luxury group
The eighth annual State of Fashion report by The Business of Fashion and McKinsey & Company reveals an industry navigating deep uncertainty. Download the full report to understand the 10 themes that will define the industry and the opportunities for growth in the year ahead.
The actors with the most leverage to tackle the challenge are structurally unwilling to change, writes Kenneth P. Pucker.
The State of Fashion: Beauty explores why the outsized influence of today’s teens and twentysomethings over consumer industries means beauty brands face a fast-changing challenge to adapt their businesses — from marketing to pricing strategies — to remain attractive to this hugely discerning cohort.