Procter & Gamble

After a lacklustre 2023, recovery may be on the horizon for established and independent lines alike.

For many emerging beauty brands, the early days of getting up and running has been the relatively easy part. Now, they need to confront even greater challenges to continue their growth trajectories, according to The State of Fashion: Beauty.

Sales of high-end hair products grew 32 percent in 2021 and more brands are debuting science-backed scalp serums and hair repair treatments in response to customer demand.

Seven years after offloading over 40 beauty brands, the CPG conglomerate is launching a new speciality beauty division. But much has changed about the market.

Large conglomerates have come under fire for showing support for the racial justice movement while manufacturing and distributing skin-whitening lotions. Some are taking action, but critics question whether it’s enough.