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Women of all ages come to the SALONI brand for an exacting sense of colour, cut and it’s imaginative collections imbued with femininity and playful elegance. The SALONI wardrobe empowers women to experience the unabashed joy of living in different hues.

The brand is also celebrated for its experiential events. It sees fashion as a means to explore the potential of artistic collaborations, bringing creative minds together, bridging multiple disciplines and genres. In the Spring of 2018 SALONI celebrated the Holi festival with a much talked about event called #holisaloni in Udaipur, India. SALONI has never held fashion shows and believes the best way to communicate it’s message is through the brand’s unique projects.

This autumn SALONI opened its first store and invited customers to explore the brand’s roots. The store is the perfect theatre for collaborations and story-telling and is part of a larger series of international pop-ups and events which aim to fuse together the brand’s creative energy.

The opening of the London pop-up coincides with the launch of the new SALONI identity. Developed in partnership with Patrick Li and Li, Inc., his NY-based studio, the new visual identity reflects the brand’s focus on craft and textiles and conveys the fluidity inherent in the SALONI world.

SALONI is available from numerous stockists around the world and operates from offices in London and Hong Kong.

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