Officials insist that next month’s controversial Olympic Games will go ahead after being postponed once already, leaving fashion and beauty brand sponsors in a bind.
A global pandemic is bad news for any number of businesses, but for Chinese daigou agents, strict travel limits and tighter regulations are putting the future of their entire industry at risk.
How can the recent performance of giants like Hermès, LVMH, Kering, Li-Ning and L'Oréal help other brands prepare for the next phase of China’s post-pandemic recovery?
The company exceeded Wall Street expectations following a rise in net income and net sales at the end of the first quarter.
Taboos and backlash may deter brands from tackling socio-political issues, but as feminism is normalised across China, brands need to engage with female consumers on a deeper level.