Too Faced
Case Study | How to Launch and Grow a Hero Product
Despite the fast pace of makeup, skin care and haircare launches, it’s the brands with iconic, best-in-class products that dominate categories season after season. Executives from Nars, Too Faced and Tarte deconstruct how their brands’ best-sellers became heroes that scaled into volume- and revenue-driving franchises.
Case Study | How to Launch and Grow a Hero Product
Despite the fast pace of makeup, skin care and haircare launches, it’s the brands with iconic, best-in-class products that dominate categories season after season. Executives from Nars, Too Faced and Tarte deconstruct how their brands’ best-sellers became heroes that scaled into volume- and revenue-driving franchises.
Where Will Global Beauty’s Growth Come From?
The State of Fashion: Beauty explores why the international growth strategies of beauty brands and retailers need a reset to capture opportunities in new markets, like India and Middle East, emerge along with industry juggernauts, the US and China.
Power Moves | Sephora Names New President and CEO, Courrèges Hires Artistic Director From Louis Vuitton
This week, Martin Brok succeeded Chris de Lapuente as president and chief executive of LVMH-owned Sephora, while Nicolas Di Felice joined Courrèges as artistic director.
Why It's So Hard for Beauty Brands to Cross Over From One Category to Another
Amidst a booming skincare market, makeup-first labels are angling to become purveyors of moisturisers and serums, too. But can a brand be an authority in both?
Can Too Faced Keep Paying Off For Estée Lauder?
The 21-year-old makeup brand — and Estée Lauder Companies' biggest acquisition to date — is expanding into skincare. Co-founder Jerrod Blandino talks exclusively about the launch.