The luxury e-tailer could be the latest e-commerce firm to go private amid its worst year as a public company. But Farfetch’s much scrutinised lack of focus could persist outside the public market.
The luxury marketplace had hoped to take a “leading position” in the space when it launched cosmetics, skin care and hair care in April 2022 but found it harder than expected to attract shoppers.
Zalando’s acquisition of Highsnobiety is just the latest in a spate of deals in which a company seeking relevance snapped up a smaller, hipper entity in the hopes of reaching a savvier, often younger, consumer. But does chasing cool ever work?
The luxury fashion platform sees an opportunity in beauty that has eluded many others.
As the luxury marketplace draws up plans to dive head first into the lucrative beauty category in 2022, a potential tie-up with Violet Grey is just the tip of the iceberg. Will its ambitious strategy work?