The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
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Japan is home to some of the world’s most sophisticated and fervent fashion consumers, but its digital and e-commerce channels have long lagged behind other markets. That started to shift with the pandemic and e-tailer Zozo benefited from the momentum. Zozotown, its Gen-Z focused fashion marketplace saw a surge in orders, and in 2021, the company launched Zozovilla, a luxury destination that quickly attracted brands including Loewe, Dries van Noten and Thom Browne.
But while Covid has helped shift more Japanese shoppers online, companies hoping to cash in on the change must keep evolving to maintain their interest.
“What’s very important is constant newness, to keep on bringing new collaborations, new content, new news, different ways to style… especially for Gen-Zs,” said Christine Edman, executive officer of Zozo. “This is normal for them: what they wear today, they wear for social media maybe, but tomorrow they change.”
South Korea is one of the world’s leading exporters of beauty products but the narrow definition of ‘K-beauty’ in international markets means many exciting brands in Seoul have yet to go global.
The apparel and footwear market in Colombia rebounded faster than in Brazil or Mexico, but Chile and Peru may not recover to pre-pandemic sales levels for years. Where are the region’s next growth opportunities?
An analysis of consumers in the United Arab Emirates and Saudi Arabia from BoF Insights reveals what’s at stake for both local and global brands in an industry in the midst of vast change.
Brands are partnering with Lagos-based talent to help them navigate the complexities of the country’s billion-dollar fashion market and create a ripple effect across the African continent.