The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
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Japan is home to some of the world’s most sophisticated and fervent fashion consumers, but its digital and e-commerce channels have long lagged behind other markets. That started to shift with the pandemic and e-tailer Zozo benefited from the momentum. Zozotown, its Gen-Z focused fashion marketplace saw a surge in orders, and in 2021, the company launched Zozovilla, a luxury destination that quickly attracted brands including Loewe, Dries van Noten and Thom Browne.
But while Covid has helped shift more Japanese shoppers online, companies hoping to cash in on the change must keep evolving to maintain their interest.
“What’s very important is constant newness, to keep on bringing new collaborations, new content, new news, different ways to style… especially for Gen-Zs,” said Christine Edman, executive officer of Zozo. “This is normal for them: what they wear today, they wear for social media maybe, but tomorrow they change.”
Reliance plans to open top-end luxury mall in Mumbai with LVMH and Kering brands set to open stores, marking retail expansion for brands in India.
This week’s round-up of global markets fashion business news also features South African clothing retailer Woolworths, Bahraini asset manager Investcorp and Indonesia’s threats to curb TikTok Shop.
Reliance Industries and Tata Group have launched multi-brand beauty retailers Tira and Tata Cliq Palette respectively in a challenge to incumbents like Nykaa, Purplle and Sephora.
This week’s round-up of global markets fashion business news also reveals the succession plan for an Indian retail billionaire, Kenya’s strategy to revitalise its textile industry and forced labour in Turkmenistan’s cotton harvest.