The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
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The world is in the middle of an information revolution, and it’s a situation, economist Carlota Perez says, we’ve been in before. Capitalism resets every few decades, and follows a familiar pattern: An investment frenzy boosts new technologies that change how people live and interact, but when that craze eventually collapses, it leaves behind social upheaval and resentment.
To stop that cycle, this time, Perez says on the latest episode of The BoF Podcast, we need to deliberately disassemble society’s most harmful systems and ingrained beliefs so that every country and every person is included in the sustainable future of the earth.
“We can shape the Information Revolution into a green golden age,” said Perez. She added that the fashion industry has a huge role to play, saying, “It’s up to you to reinvent what we understand by fashion… and it’s up to you to rethink, reinvent, redesign.”
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That reinvention and redesigning means interrogating what wealth, well-being, and pleasure are — and untethering those ideas from physical things. Perez joined Imran Amed last year at VOICES, BoF’s annual gathering for big thinkers, to discuss what needs to happen to harness the information revolution to become more sustainable and inclusive.
To learn more about BoF VOICES 2021, to be held from Dec 1-3, 2021, please click here.
Related Articles:
The Definitive Guide: How to Build a Sustainable Fashion Brand
Fashion’s Greenwashing Problem Begins with Bad Data
How to Avoid the Greenwashing Trap
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