The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
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The first Monday in May has become synonymous with the Met Gala. Every year, celebrities and brands come together on the steps of the Metropolitan Museum of Art. This year’s theme was The Garden of Time and attendees went to enormous efforts to try to catch the spotlight amid one of the busiest red carpet moments of the year, orchestrated by Anna Wintour, global chief content officer of Condé Nast and editor-in-chief of American Vogue.
“Anna Wintour has raised the ante every year to the extent that this Met Gala made $26 million in one night,” says New York Times fashion critic Vanessa Friedman on this week’s episode of The BoF Podcast. “The amount of social media impressions it generates is beyond compare. The guest list that she curates, because it is an entirely curated guest list, is like nothing else.”.
Friedman joins BoF founder and editor-in-chief Imran Amed to share her journey into fashion journalism, reflect on what this year’s Met Gala says about the state of fashion and culture and of course, dissects the standout looks of the night.
For dozens of brands, dressing stars for the Met Gala comes at a significant cost. It’s not always clear how they should measure their return on investment, writes Imran Amed.
Despite threats of disruption from protests, the Condé Nast union and TikTok’s legal woes, the event continued as planned with attendees dazzling in bespoke and archival ensembles.
The race to dress fashion’s biggest stars has gotten tighter — and brands are deploying fresh, social media-friendly tactics to generate buzz.
The Business of Fashion is seeking candidates for a six-month, part-time, paid reporting fellowship with our editorial team, designed to empower aspiring Black journalists.