Retail Reborn Episode 4: Will Covid-19 Kill Experiential Retail? Not So Fast.
Doug Stephens, founder of Retail Prophet, examines how the concept of reimagining the store as media can be applied even during a pandemic, with guests including Neighborhood Goods’ Matt Alexander, Story founder Rachel Shechtman and Ben Kaufman, CEO and co-founder of CAMP.
With consumers expected to buy less this holiday season, categories poised to outperform the industry include off-price and personal care. But brands can still appeal to shoppers by conveying a sense of value, whether through discounts or a point of differentiation.