The Trends Shaping the Future of the Beauty Industry From Cosmoprof Worldwide 2024
BoF condenses key insights and learnings from the world’s largest B2B beauty and cosmetics event, and the trends driving success in the beauty industry today, as shared at Cosmoprof Worldwide 2024, featuring expertise from industry leaders at L’Oréal, Shiseido, Goop, Merck Group, Euromonitor and more.
The Trends Shaping the Future of the Beauty Industry From Cosmoprof Worldwide 2024
BoF condenses key insights and learnings from the world’s largest B2B beauty and cosmetics event, and the trends driving success in the beauty industry today, as shared at Cosmoprof Worldwide 2024, featuring expertise from industry leaders at L’Oréal, Shiseido, Goop, Merck Group, Euromonitor and more.
Fashion Executives Examine the Industry Swing From Performance to Brand Marketing
BoF and Ekimetrics brought together CMOs, CBOs and leaders from the New York fashion industry to discuss the shift from performance to brand marketing. Executives from Gucci, Givenchy, Versace, Estée Lauder, Victoria Beckham Beauty, Saks Fifth Avenue, Neiman Marcus Group, Ganni, Artizia, Anine Bing and Vestiaire Collective shared their insights.
Fashion Executives Examine the Industry Swing From Performance to Brand Marketing
BoF and Ekimetrics brought together CMOs, CBOs and leaders from the New York fashion industry to discuss the shift from performance to brand marketing. Executives from Gucci, Givenchy, Versace, Estée Lauder, Victoria Beckham Beauty, Saks Fifth Avenue, Neiman Marcus Group, Ganni, Artizia, Anine Bing and Vestiaire Collective shared their insights.
Using AI to Create Customer-Centric Business Strategies
At The Business of Fashion’s Professional Summit in New York last week, Sona Abaryan, partner and global retail and luxury sector lead at tech-enabled data science firm Ekimetrics, shared how businesses can more effectively leverage AI-driven insights on consumer behaviour to achieve a customer-centric strategic approach.
Using AI to Create Customer-Centric Business Strategies
At The Business of Fashion’s Professional Summit in New York last week, Sona Abaryan, partner and global retail and luxury sector lead at tech-enabled data science firm Ekimetrics, shared how businesses can more effectively leverage AI-driven insights on consumer behaviour to achieve a customer-centric strategic approach.
Best Practices for Personalisation Through AI in Marketing Campaigns
From customer loyalty types to its pillars of personalisation, SAP Emarsys customer engagement provides more than 1,500 companies with personalised marketing campaigns via AI-powered analytics, including Puma, Aldo and Reformation. BoF learns more.
Best Practices for Personalisation Through AI in Marketing Campaigns
From customer loyalty types to its pillars of personalisation, SAP Emarsys customer engagement provides more than 1,500 companies with personalised marketing campaigns via AI-powered analytics, including Puma, Aldo and Reformation. BoF learns more.
ADVERTISEMENT
ADVERTISEMENT