The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
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British designer Stella McCartney has been an advocate and pioneer for sustainability long before it became an industry buzzword. But she is still developing new ways to work. More recently that’s included experiments with leather-like material made with mycelium — or mushroom root structures — and efforts to use cotton and wool sourced from regenerative farms, which restore the health and biodiversity of the land instead of purely extracting from it.
”It’s very simple but today it seems very radical, and really it could be the future of fashion,” she told BoF editor in chief Imran Amed in a keynote address at the BoF Professional Summit: Closing Fashion’s Sustainability Gap. McCartney also shared the compromises she has to make as a designer to work within the parameters of sustainable materials and low-waste production methods and what it will take for the wider industry to wake up to its imperative to change:
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