The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Subscribe to the BoF Podcast here.
Artificial intelligence is not an if, it’s a when, according to Mo Gawdat, author and the former chief business officer at Google X, who said that it’s only a matter of time before it becomes a dominant force in technology.
Already, Gawdat can already point to tangible examples of the power of AI developing in today’s world. In 2012, he said, a network of computers Google trained on YouTube videos was able to identify what a cat is without any human input. And in 2016, a collection of Google-owned robot grippers were able to pick up different objects without instruction.
“By the year 2029, the smartest being on planet Earth is not going to be a human,” says Gawdat. “I say by 2035 your world will be completely unrecognisable.”
This week on The BoF Podcast, Gawdat shares the future of AI and why ethics is crucial to understanding humanity’s impact on the development of AI.
To listen to Imran’s conversation with Mo on the ‘Slo Mo’ podcast, please follow this link.
You can catch up on all the videos from BoF VOICES on our YouTube channel, please follow this link.
The data and technology business has developed proprietary tools that allow analysis of customer engagement, marketing strategies and lifetime value, working with the likes of The Economist, MyTheresa and Diageo. BoF speaks to Good Growth’s CEO and co-founder to learn more.
The sneaker brand has faced challenges in the year since it launched a 3D online space and introduced NFT-linked sneakers, but it sees a long-term opportunity ahead in virtual goods and experiences, including a chance to make them a significant part of its business.
The company, which rolled out its Shop feature to all US users this week, is banking on its powerful algorithm to help it succeed where Instagram and others have failed by delivering a constant stream of products along with its targeted content into users’ feeds.
The buzzy brand, which used the technology to help design the collection it showed at New York Fashion Week, appears to be the first to use it to create physical runway looks, or at least the first to acknowledge it.