The technology is letting designers create 3D products in a 3D environment, speeding the design process and allowing early concepts to be more spatially accurate.

There’s been an uptick in brands from footwear to luxury adopting the technology as they look to speed up their processes, cut costs and burnish their sustainability credentials.

In Paris, Shopify and BoF gathered executives from Jacquemus, Coperni, Isabel Marant, Patou, Giambattista Valli, Marine Serre, Paco Rabanne, Ami, Vestiaire Collective and Early Majority to discuss the strategic imperatives required to navigate the uncertain socio-economic environment, and reimagine how the industry operates.

For up-and-coming brands, a few small, cleverly designed stores in the right locations can have a bigger impact than a giant flagship

Companies are starting to pitch AI tools that can generate new clothing designs from something as simple as a text description.

It’s easier than ever for consumers to buy fakes online. But the spike in counterfeit sales may also have something to do with how brands themselves are pricing and marketing their products.

At the BoF 500 Gala event, held in partnership with Snap Inc., the social media company showcased how augmented reality can seamlessly blend physical and digital community experiences. BoF learns more about how brands can leverage the technology.

BoF and Snap Inc. invited attendees from across fashion and beauty to discuss AR’s evolving use-cases, its ability to innovate client and brand dynamics — and when and how to invest.