The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
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As chatter around NFTs, virtual reality and the metaverse dies down, conversation about generative AI, a form of artificial intelligence that makes novel content when given specific prompts, is heating up. Artificial intelligence has been around for decades, but recent advances like Microsoft-backed ChatGPT, which generates sophisticated text and DALL-E, which does the same with images, have set the groundwork for significant shifts in how culture and businesses operate. While specific use cases are still being ironed out, the possibilities for fashion could be transformative.
“We’ve gone through these hype cycles with things like the metaverse. This is one I think could be different…” said BoF technology correspondent Marc Bain. “This is something where you can see the real-world applications.”
We will further address the critical topics discussed on this podcast at The BoF Professional Summit: Artificial Intelligence, Web3 and an Inflection Point in Fashion Tech on March 22, 2023.
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Join us at The Times Center, New York – or via the global livestream – together with global business leaders, technologists and creative innovators from brands including Gucci, Ambush, StockX and Levi’s to gain actionable insights to inform business strategy, optimise supply chain and retail operations, and leverage new channels to engage with customers.
Purchase your ticket before February 28, 2023 to secure your place at the early bird rate or register for the livestream now. Click here to sign up now.
Imran Amed is the Founder, CEO and Editor-in-Chief of The Business of Fashion. Based in London, he shapes BoF’s overall editorial strategy and is the host of The BoF Podcast.
Marc Bain is Technology Correspondent at The Business of Fashion. He is based in New York and drives BoF’s coverage of technology and innovation, from start-ups to Big Tech.
The algorithms TikTok relies on for its operations are deemed core to ByteDance overall operations, which would make a sale of the app with algorithms highly unlikely.
The app, owned by TikTok parent company ByteDance, has been promising to help emerging US labels get started selling in China at the same time that TikTok stares down a ban by the US for its ties to China.
Zero10 offers digital solutions through AR mirrors, leveraged in-store and in window displays, to brands like Tommy Hilfiger and Coach. Co-founder and CEO George Yashin discusses the latest advancements in AR and how fashion companies can leverage the technology to boost consumer experiences via retail touchpoints and brand experiences.
Four years ago, when the Trump administration threatened to ban TikTok in the US, its Chinese parent company ByteDance Ltd. worked out a preliminary deal to sell the short video app’s business. Not this time.