The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
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As chatter around NFTs, virtual reality and the metaverse dies down, conversation about generative AI, a form of artificial intelligence that makes novel content when given specific prompts, is heating up. Artificial intelligence has been around for decades, but recent advances like Microsoft-backed ChatGPT, which generates sophisticated text and DALL-E, which does the same with images, have set the groundwork for significant shifts in how culture and businesses operate. While specific use cases are still being ironed out, the possibilities for fashion could be transformative.
“We’ve gone through these hype cycles with things like the metaverse. This is one I think could be different…” said BoF technology correspondent Marc Bain. “This is something where you can see the real-world applications.”
We will further address the critical topics discussed on this podcast at The BoF Professional Summit: Artificial Intelligence, Web3 and an Inflection Point in Fashion Tech on March 22, 2023.
Join us at The Times Center, New York – or via the global livestream – together with global business leaders, technologists and creative innovators from brands including Gucci, Ambush, StockX and Levi’s to gain actionable insights to inform business strategy, optimise supply chain and retail operations, and leverage new channels to engage with customers.
Purchase your ticket before February 28, 2023 to secure your place at the early bird rate or register for the livestream now. Click here to sign up now.
Imran Amed is the Founder, CEO and Editor-in-Chief of The Business of Fashion. Based in London, he shapes BoF’s overall editorial strategy and is the host of The BoF Podcast.
Marc Bain is Technology Correspondent at The Business of Fashion. He is based in New York and drives BoF’s coverage of technology and innovation, from start-ups to Big Tech.
The next generation of Meta’s and Ray-Ban’s collaborative smart glasses offer better audio and picture quality, as well as live streaming directly to Instagram. But that may not be enough.
The data and technology business has developed proprietary tools that allow analysis of customer engagement, marketing strategies and lifetime value, working with the likes of The Economist, MyTheresa and Diageo. BoF speaks to Good Growth’s CEO and co-founder to learn more.
The sneaker brand has faced challenges in the year since it launched a 3D online space and introduced NFT-linked sneakers, but it sees a long-term opportunity ahead in virtual goods and experiences, including a chance to make them a significant part of its business.
The company, which rolled out its Shop feature to all US users this week, is banking on its powerful algorithm to help it succeed where Instagram and others have failed by delivering a constant stream of products along with its targeted content into users’ feeds.