Marc Bain
Technology Correspondent

Marc Bain is Technology Correspondent at The Business of Fashion (BoF). He is based in New York and drives BoF’s coverage of technology and innovation, from start-ups to Big Tech. Previously, he was a reporter at Quartz, where he won a 2021 SABEW award for data journalism, and has worked in the fashion industry. He has a Bachelors in Journalism from New York University.



The News in Brief

Aura Blockchain Consortium Names New CEO

Romain Carrere, a tech entrepreneur whose background includes advising web3 start-ups and luxury companies, is tasked with driving the group’s “new phase of growth.”

Ssense Launches an AI-Based Personal Styling Chatbot

The online retailer has a new generative-AI chatbot to help users with their styling and shopping questions, but unlike other AI chatbots launched by big fashion retailers, this one integrates directly into ChatGPT.

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