Can augmented-reality glasses be to digital fashion what the iPod was to digital music?
This week, Nike escalated its legal battle with StockX over digital IP, but as brand managers gear up for the next phase of the internet, the best defence is likely to be a strong offence.
NFTs right now look both like an opportunity fashion brands are just starting to tap and a short-lived fad already entering terminal decline. Which is it?
Far from replacing the personal, face-to-face service at the heart of the luxury shopping experience, new technologies and digital channels are giving brands engaging and creative ways to enhance their customer relationships.