The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
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Last September, Gucci announced that its CMO, Robert Triefus, would be taking on a new role as CEO of Gucci Vault and Metaverse Ventures. Now, he works closely with president and CEO, Marco Bizzarri, to shape Gucci’s brand strategy while developing the house’s expansion into web3.
This week on The BoF Podcast, Triefus sits down with BoF’s Imran Amed to discuss how the luxury fashion house’s ambitions in virtual spaces fit with its wider business goals and brand repositioning.
“If we think about all that we’re doing in the metaverse, we always have an eye on creativity, creating the emotion,” says Triefus. “But underpinning that is the story of the brand and all that rich storytelling that has built up over 102 years.”
To learn more about the metaverse and other critical topics discussed in the podcast click here. All BoF Professional members can watch the BoF Professional Summit: An Inflection Point in Fashion Tech on demand.
Before fashion businesses can put artificial intelligence to work or target the right shoppers online, they need good data and a deep understanding of who their customers are and what they want. This case study offers a guide for brands that want to truly know their customer, allowing them to make smarter decisions that serve shoppers and drive results.
The US House of Representatives approved a bill that could ultimately lead to a ban of the app, but its path forward remains far from certain.
Global Livestream – Friday, March 22, 2024
They’re influencing what consumers see, like, buy and wear, and not always for the best.