The two e-commerce firms typically hold annual festive season sales ahead of key Hindu festivals Dussehra and Diwali, when many Indian customers make big-ticket purchases such as cars and gold jewellery.

The e-commerce giant is in exploratory talks with India's biggest brick-and-mortar retailer to buy an up to 26 percent stake in India's biggest brick-and-mortar retailer.

Companies like Walmart, which bought a majority stake in Flipkart earlier this year, face increasing pressure to make decisions in light of #MeToo and its worldwide relevance.

The Indian online retailer, owned by Walmart, expects bumper sales during the annual festive season, as it boasts that US rival Amazon Inc is losing relevance in India.