CVS
Are Condoms Ready for the DTC Treatment?
While legacy players such as Trojan and Durex have dominated the male sexual wellness category for decades, new age brands are banking on expanding notions of masculinity, product innovation and approachable storytelling to capture the male-identifying consumer.
Are Condoms Ready for the DTC Treatment?
While legacy players such as Trojan and Durex have dominated the male sexual wellness category for decades, new age brands are banking on expanding notions of masculinity, product innovation and approachable storytelling to capture the male-identifying consumer.
The Way Consumers Buy Beauty Products Is Changing. Again.
Department stores used to be ground zero for consumers looking to try and buy new makeup or skin care products, only to lose their grip on the market to Sephora and Ulta. Now, another evolution is underway as big-box retailers and drugstores enter the fray.
The Way Consumers Buy Beauty Products Is Changing. Again.
Department stores used to be ground zero for consumers looking to try and buy new makeup or skin care products, only to lose their grip on the market to Sephora and Ulta. Now, another evolution is underway as big-box retailers and drugstores enter the fray.
Men’s Makeup Goes Mainstream With CVS Rollout
The drugstore chain is adding Stryx, a cosmetics brand for men, to 2,000 stores.
CVS Joins Walmart in Keeping Black Beauty Products out of Locked Cabinets
The practice drew criticism after a Walmart customer complained it was a discriminatory double-standard.
How an Exodus from Cities Will Reshape Retail
The work-from-anywhere revolution will accelerate the coming of a post-digital age for shopping, argues Doug Stephens of Retail Prophet.