NBA
Inside the Big Business of Styling Athletes
NBA stars and footballers are increasingly leaning on a network of powerful style consultants to help them shape their personal brands away from their day jobs, laying the groundwork for lucrative brand deals.
NFTs for Fashion: Fad or Opportunity?
A fast-moving market for digital collectibles offers people a new way to communicate status in their increasingly digital lives. How should fashion brands respond?
Kobe Bryant's Unexpected Death Poses Dilemma for Sneaker Resale Sites
The tragedy has left millions of fans in mourning — and some in search of his signature sneakers. As prices for rare pairs climb into the thousands of dollars, resale sites are weighing what separates homage from profiteering.
Kobe Bryant's Unexpected Death Poses Dilemma for Sneaker Resale Sites
The tragedy has left millions of fans in mourning — and some in search of his signature sneakers. As prices for rare pairs climb into the thousands of dollars, resale sites are weighing what separates homage from profiteering.
The Week Ahead: What Lonzo Ball’s Covered-Up Tattoo Tells Us About the Sneaker Market
This week, everyone will be talking about Nike's next potential blockbuster athlete signing, Pat McGrath's UK launch and revelations on gender pay disparity at large fashion brands. Read our BoF Professional Cheat Sheet.
The Week Ahead: What Lonzo Ball’s Covered-Up Tattoo Tells Us About the Sneaker Market
This week, everyone will be talking about Nike's next potential blockbuster athlete signing, Pat McGrath's UK launch and revelations on gender pay disparity at large fashion brands. Read our BoF Professional Cheat Sheet.