American Eagle

The chains are exceeding sales expectations in a choppy market by giving young shoppers the products they want, in just the right amount.

TikTok-favourite beauty brand, E.l.f. is partnering with teen retailer American Eagle to create a line of clothing-inspired cosmetics.

As this generation’s spending power and appetite for fashion grows, BoF's research and analysis think tank looks at the most-revered brands among young fashion shoppers.

Find out what makes Gen-Zers so unique and crucial to the fashion industry in the latest BoF Insights report. Co-created with Gen-Zers as well as a host of fashion and social media experts, we unpack what this generation expects from fashion today, and tomorrow.

This week, everyone will be talking about the kickoff to the holiday shopping season, financial results from a trio of mall brands and the status of Brexit negotiations. Get your BoF Professional Cheat Sheet.