Augustinus Bader
Latest News & Analysis
Beauty
It’s Time to Think Bigger Than Clean Beauty
Beauty retailers have the power to set new trends. Why are they all still so fixated on the last one?
Beauty
What Makes a Luxury Beauty Brand?
New beauty lines gravitate toward “affordable” or “luxury” branding, but often get stuck somewhere in between. Finding a way out of the mushy middle requires a unique product and attention to detail.
Beauty
Case Study | How to Sell Skin Care at Every Price
BoF examines how two skin care brands at opposite ends of the pricing spectrum, the French and German luxury label Augustinus Bader and drugstore staple CeraVe, stood out in the growing global cosmetics market by rethinking the beauty playbook.