BoF examines how two skin care brands at opposite ends of the pricing spectrum, the French and German luxury label Augustinus Bader and drugstore staple CeraVe, stood out in the growing global cosmetics market by rethinking the beauty playbook.

For generations, Black entrepreneurs have struggled to gain a foothold in the multi-billion-dollar business of selling hair and cosmetics products to Black women. But some see an opportunity for change.