The private equity firm will pour €56 million into the Swedish footwear-turned-lifestyle label after its online sales soared during the pandemic.
Despite a highly saturated market, startup labels are breaking through thanks to the enduring popularity of the minimalist trainer. So, how does a new brand sell such a simple shoe?
The twins behind Athletic Propulsion Lab, footwear’s most ambitious brand, share their unique strategy to steal market share.
BoF examines how luxury department stores are teaming up with urban labels like Kith and Off-White to tap millennial spending and open new sales channels.
New brands, from Filling Pieces to Greats, are tapping an underserved segment of men who want quality, stylish sneakers at a fair price.