Baidu

Tight new restrictions could mean trouble — and relief — for brands who have made livestreaming a key part of their sales strategy. But the Chinese government isn’t the only thing worrying brands about the booming channel.

New US legislation could cause an exodus of Chinese tech giants from American stock exchanges. At a time when fashion companies are more reliant than ever on these e-commerce players the stakes are high.

Competition among China’s television streaming services is driving a content war, with local celebrities in the front line and global brands wondering how to leverage iQiyi, Tencent Video and Youku.

Once touted as a member of China’s internet triumvirate alongside Alibaba and Tencent, Baidu was displaced by much younger rival start-up Pinduoduo, known for its cheap deals and gamified shopping experiences.

Some of the biggest names in Chinese social media are descending upon California this week to encourage business ties with the star attendees of VidCon.