Boucheron
Latest News & Analysis
Marketing
BoF Insights | How to Tap Into the Enduring Appeal of Branded Luxury Hotels
As global travel continues its post-pandemic recovery, BoF Insights explains how hotels and resorts are helping luxury brands from Bulgari to Gucci stay close to their customers, even when they’re on the road.
Luxury
What's Really Driving Success in the Fine Jewellery Market?
From Cartier to Boucheron, established houses are doubling down on entry-price, 'affordable' items in order to boost their top lines.
News & Analysis
Kering Is Revamping Boucheron, the 160-Year-Old Jeweller to the Czars
Part of the elite French jewellers club and founded not long after Cartier, the brand is rejuvenated by a new flagship boutique in the famous Place Vendome.
Workplace & Talent
Power Moves | New CEOs at MatchesFashion.com, Guess, Jonathan Saunders
BoF compiles the most important professional moves of the week.
News & Analysis
Luxury losing edge, Boucheron in NY, Online shopping, Conscious consumption
Luxe is losing its edge ( International Herald Tribune) Luxury goods companies such as Bulgari are employing cost cutting methods that are modifying