BoF examines how two skin care brands at opposite ends of the pricing spectrum, the French and German luxury label Augustinus Bader and drugstore staple CeraVe, stood out in the growing global cosmetics market by rethinking the beauty playbook.

Affordable skin care has seen explosive growth during the pandemic. Here’s how some inexpensive brands stand out in a crowded market. 

The platform has a proven ability to turn beauty products into overnight sensations — but for how long?