Chow Tai Fook

China’s jewellery market is surging double-digits but in the face of growing competition from local players some international brands are only seeing subdued returns.

After mass protests and some of the world’s toughest pandemic restrictions devastated Hong Kong’s luxury market, the city is still a vital B2B hub for the jewellery sector.

Landlords in Hong Kong’s priciest retail strips are facing a wake-up call: the days of leasing stores for $1 million a month are over.

International brands, domestic giants and unbranded jewellers are vying for a slice of China’s jewellery market, which is poised for double-digit growth.

At one of the biggest jewellers in the world, Kent Wong Siu-Kee is focused on mainland China and other dynamic Asian markets to persuade buyers of unbranded jewellery to instead choose Chow Tai Fook.