Clare Vivier

As spending patterns shift, a new generation of mid-market American labels are thriving by offering value-conscious products with a point of view. Can they scale like the titans that came before them?

In a year where sweatpants, pyjamas and activewear dominated fashion, brands have had to adjust their own offerings just to survive. So, what sells?

Sales of handbags, shoes and other accessories are growing but emerging brands are struggling to break through without backing. BoF identifies the top 10 M&A targets in the space.