This week Federico Marchetti was appointed non-executive director to the luxury fashion house’s board, while Coty appoints Sue Y. Nabi as its chief executive.

As part of our series reflecting on the 2010s, BoF explores how the ‘basic’ stereotype was a phenomenon that shaped the fashion trends of the past decade — for better or worse.

Ugg was once the hottest boot around, before overexposure tarnished its image. Owner Deckers Brands is determined not to make the same mistake with its new hot shoe, Hoka One One sneakers.